Job Overview

We are working with a well-established UK-based fintech business that has built a strong reputation through organic growth and inbound marketing. With a solid foundation in place, they are now entering an exciting phase of expansion and are looking for a Marketing Lead to take full ownership of their marketing function.

This is a high-impact role suited to someone who thrives in autonomy, combines strategic thinking with hands-on execution, and is motivated by driving measurable growth. You will work directly with senior leadership to shape marketing direction, test new channels, and build scalable systems that support long-term success.

Responsibilities

Organic Growth & SEO (Core Focus)

• Own and evolve the organic acquisition strategy across SEO, content, and community channels

• Develop strategies that incorporate both traditional search and AI-driven discovery (e.g. LLM optimisation, AI search platforms)

• Execute geo-targeted SEO initiatives across key international markets

• Continuously test and optimise new organic growth channels including forums, social platforms, and community engagement

• Monitor performance using tools such as GA4, Search Console, and SEO platforms

Content Strategy & Execution

• Develop and lead content strategy tailored to niche customer segments

• Produce high-quality written content for digital platforms

• Repurpose content across multiple formats and channels (blogs, social, email, video scripts)

• Manage freelancers and external contributors where required

Social Media & Community Building

• Shape and execute multi-platform social strategies

• Adapt messaging for different audience segments and customer profiles

• Build authentic engagement within relevant communities and platforms

Growth & Partnerships

• Optimise referral and partner-driven growth initiatives

• Identify and onboard strategic partners and introducers

• Design and implement scalable growth loops and acquisition frameworks

AI & Marketing Systems

• Leverage AI tools to enhance productivity, research, and campaign execution

• Build repeatable marketing systems and workflows

• Implement tracking, attribution, and performance measurement frameworks

• Develop and manage CRM and marketing automation processes

• Grow and maintain first-party data assets

Qualifications and Experience

Essential:

• 4–7+ years’ experience in a marketing or growth-focused role

• Proven track record of driving organic growth and SEO performance

• Strong content creation and copywriting ability

• Demonstrated ability to balance strategy with hands-on delivery

• Experience using AI tools to enhance marketing workflows

• Data-driven mindset with experience using analytics tools (e.g. GA4)

• Ability to work independently and manage ambiguity effectively

• Excellent English communication skills

• Reliable internet connection and suitable home working setup

• Ability to work UK-aligned hours

Desirable:

• Experience in fintech, financial services, or payments

• Exposure to international or multi-market marketing

• Familiarity with SEO tools such as Ahrefs or SEMrush

• Experience with CRM platforms and marketing automation

• Understanding of referral programmes and growth loops