Job Title: SaaS Marketing Specialist
Salary: R25,000 per month
Location: Fully Remote, South Africa (UK Hours: Monday to Friday)
Benefits: Paid leave and UK bank holidays

About Us

We are transforming productivity for small and medium-sized enterprises (SMEs) with our AI-powered assistant, designed to streamline operations and enhance efficiency. Our team is driven by creativity, innovation, and a commitment to redefining how businesses connect with remote talent.

Position Overview

We’re looking for a skilled and results-oriented SaaS Marketing Specialist with 3 to 8 years of experience to develop and execute impactful marketing strategies. You’ll be instrumental in driving customer acquisition, engagement, and retention for our SaaS products.

Key Responsibilities

• Create and Implement Strategies: Design and execute marketing plans to generate leads, boost conversions, and improve customer retention.
• Content Development: Collaborate to create compelling content aligned with the target audience’s needs.
• Digital Campaigns: Manage and optimize campaigns across email, social media, search engines, and display platforms.
• Market Research: Analyze trends, customer needs, and competition to guide marketing decisions.
• Performance Analysis: Use analytics tools to track campaign performance and refine strategies.
• Team Collaboration: Work with sales, product, and customer success teams to align marketing efforts with business objectives.

Qualifications

• Experience: 3 to 8 years in SaaS marketing, with a solid understanding of SaaS business models and metrics.
• Education: Bachelor’s degree in Marketing, Business, or a related field.

Skills

• Proficiency in tools like Google Analytics, HubSpot, or similar platforms.
• Strong analytical and problem-solving skills.
• Excellent communication abilities.
• Capability to manage multiple projects and meet deadlines effectively.

Preferred Experience

• Familiarity with AI-driven products or services.
• Knowledge of SEO and PPC best practices.
• Experience with CRM systems and customer segmentation.