Job Title: Senior PPC Ads Manager (B2B Focus)
Salary: R25,000 - R27,000 per month (commensurate with experience)
Location: Fully remote, South Africa-based
Working Hours: UK hours, Monday to Friday, 8 AM - 5 PM
Start Date: ASAP

About Us:
We are a forward-thinking digital advertising agency specializing in B2B campaigns. Known for leveraging platforms like LinkedIn and paid social advertising, we drive growth for our clients through data-driven strategies and creative excellence. Collaboration, accountability, and continuous learning are the cornerstones of our vibrant company culture.

Role Overview:
We are seeking a skilled LinkedIn/B2B Ads Manager to develop and optimize campaigns for our B2B clients. This role includes audience targeting, creative collaboration, and campaign performance analysis. Familiarity with Google PPC campaigns is a plus, providing opportunities to expand into managing search and display ads.

Key Responsibilities:

• LinkedIn Campaign Management: Plan, execute, and optimize campaigns to achieve client objectives.
• Audience Targeting: Use LinkedIn’s demographic and behavioral data to refine audience strategies.
• Creative Collaboration: Work with the creative team to craft compelling ad copy and visuals.
• Performance Optimization: Track and improve key metrics (CPL, CTR, CPC) using data insights.
• Reporting: Deliver performance updates and actionable recommendations to clients.
• Google PPC (Bonus): Manage and optimize Google search and display campaigns if applicable.

Requirements:

• Proven experience in LinkedIn ad management for B2B campaigns.
• In-depth knowledge of LinkedIn Ads Manager, targeting options, and B2B advertising best practices.
• Strong analytical skills for data-driven optimizations.
• Experience managing client relationships and presenting performance updates.
• Bonus: Expertise in Google PPC campaigns with measurable results.
• Familiarity with analytics tools such as Google Analytics, LinkedIn Ads Manager, and Google Ads.

Ideal Candidate Attributes:

• Passionate about digital marketing and staying updated on industry trends.
• Strategic thinker capable of translating goals into actionable plans.
• Highly organized and able to juggle multiple campaigns simultaneously.
• Strong communicator with experience in client-facing roles.
• Collaborative team player with a proactive approach.

Join us in revolutionizing B2B advertising with innovative strategies and cutting-edge tools. If you thrive in a dynamic, results-driven environment, we’d love to hear from you!